Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?

Lowering Child Support Payments Through Unspecified Vacations

You want to pay the fair amount of child support and spend as much time as possible with your kids. Easy, right? Unfortunately, no. It can be very difficult for divorced parents to agree on a child custody schedule that lets them both enjoy their children as much as possible. Usually there is a custodial parent who has the kids most of the time – and the non-custodial parent gets to spend some time with them and pay child support. The non-custodial parent may feel completely helpless about getting more time with the children and he / she may feel like there is nothing they can do to lower the child support payments. Fortunately, there are things a non-custodial parent can do to gain more time with the children – and if they spend more time with the children then the child support payments generally go down. One way to do this is to use unspecified vacations.

Let's start with a fairly typical child custody arrangement. The child visitation schedule is set up so that the non-custodial parent has the children every other weekend. Since the children are most often with the custodial parent, the child support payments will be large. With this visitation agreement, the non-custodial parent has about fifteen percent of the customs time. Negotiating for unspecified vacations, however, can increase this time.

Unspecified vacations are general periods of time set aside in a visitation plan for one parent or the other without any specific dates attached. A typical order would read: "Father may take a vacation with the children each year of up to one uninterrupted week two times per year and must notify Mother of specific dates thirty days prior to vacation." This means that Dad gets two separate weeks a year when he can take the kids – and he can do it whenever he chooses. Attorneys generally use this type of unspecified vacation when parties want the flexibility to go on trips – but not at the same exact days and times each year. Also, it's useful for parents who simply want more vacation options or are uncertain about plans for summer break.

So, the smart parent will look through the calendar and choose vacation times that will maximize the time with their children. The parent should choose the weeks when they do not already have custody of their children. A parent can also look into purchasing a child customs software that will calculate the best time for them to schedule the vacation. We scheduled two of these vacations with the scenario used before – and the percentage time shot up to eighty percent. This is a double bonus for the non-custodial parent. You'll get to spend more time with your child and, since child support payments are based on the percentage of time spend with the child, your child support payments will decrease. And, there's the obvious fact that now you get to take your kids on vacation whenever you want during the year. So, take the money you save in child support and you're on your way!

How To Start An Internet Marketing Business The Right Way

Running your own Internet Marketing business is really the best way to make money in the world. You get to set your own hours. You can work from almost anywhere in the world. All of your efforts go towards your business and your success, rather than a large corporation's. You write your own paycheck. And I do not know of any business in the world where the start-up costs are so low (often as low as the cost of a monthly website fee), or the knowledge barrier is so small (in other trades, it can take YEARS to learn the basics).

The "problem" (and I only say it's a problem because it seems to discourage so many people) is that you have to treat your business like a business. Anyone can make a few dollars here and there online. But to get the kind of thousands-of-dollars-a-month success that lets you quit your day job and buy a larger house, you're going to have to put in some work upfront.

To illustrate what I'm talking about, let's look at a normal job: you go to work for a specified number of hours, and get paid a certain amount for those hours. If you're salaried, you get a certain amount per month or year no matter how much you work. Hopefully, if you do a good job you get a raise. In either case, you're guaranteed to make a certain amount within a specified time-frame.

With an Internet marketing business (as with any business) you have to do some things upfront: you have to set up a website and a few other tools, you have to promote your site or service, etc. This can take a bit of time before you see profits. The reason an Internet marketing business is the way to go is because (if you're doing things correctly) when you DO see the profit, you're going to be seeing a lot more of it. And because everything is semi-automated (the order-taking, often the delivery of goods, etc.) your business requires a LOT less time later on to sustain than an hourly job.

It's a actually a bit like growing a tree. To grow a tree you have to:

– Learn how to care for the tree you want to grow.

– Spend a little cash up front for some seeds or a sapling.

– Find a good place to plant your seeds or sapling. Make sure it's fertile ground and out of the shade of larger trees.

– Care for your tree as it grows. Keep it watered and fed.

– THEN, when it's bigger, harvest the fruit.

– Do minor upkeep on tree, keep harvesting fruit, plant new trees.

It's the same process with an Internet marketing business. Your sapling / seed is your business plan. and your basic tools such as a website, a mailing list, etc. Hunting for a good spot is your market research. Fertilizer and water are your promotional methods. And just like a tree, once it's up and running it requires a lot less care.

I'm not telling you all of this to discourage you. I just want you to understand that overnight profits are rare, and you can not count on them or you'll end up frustrated. And even overnight profits require planning. But if you're willing to do some basic set-up work and have the ability to focus and take action, you'll see more money than you could dream of an hourly or salaried job. Plus, being able to sleep in when you want is nice, too.

The three magic steps to making it all happen are:

– Step One: Learn how an internet marketing business works.

– Step Two: Make a plan for your business based on solid market research.

– Step Three: Follow through with the plan, one step at a time.

Just remember: shift your mental focus from "money right now" to "longterm, increasingly-large profits." You must treat your Internet marketing business like a business to be successful. And remember, take things one step at a time.

Guide To Buying Gemstone Jewelry

Gemstone jewelry not only accessorizes your fashion choice, it also allows you to show off to your friends as the gemstone ring, earring or any other piece of gemstone you will be wearing is of high quality. For you to buy the right unit you need to consider a number of factors such as:

Color of gemstone

According to professionals, the color of the jewelry you choose determines 50-70% of the unit’s value. Gemstone jewelry comes in different colors and it’s up to you to choose the one that is ideal for you. For you to choose the right color jewelry you need to consider three main factors: Hue, tone and saturation.

Hue: It’s the basic color of the gemstone. When making the purchase, go for units that exhibit a pure color. If the jewelry has to have other colors, they should be minimal.

Tone: The tone represents the depth of a gemstone color. It can be light or dark. Professionals put the tone in different categories that include: light, medium light, medium, medium dark and dark.

There are some unscrupulous sellers that might try to sell you other items posing them as gemstone. If you are keen you can tell a real gemstone by simply looking at it. A real gemstone shouldn’t be too dark or too light. The unit should have a bright, rich look. To tell the real color of the jewelry you should look at it at different lights.

Clarity of the jewelry

Clarity describes the presence or absence of flaws inside or outside the gemstone. While it’s rare to get a flawless gemstone, you shouldn’t settle for one that is of poor clarity. While jewelry with a poor clarity is cheap, it’s not of much value to you as it will give you a poor, cheap look.

To tell the clarity of the unit that you are buying you should examine it from the top. If there isn’t a flaw, the flaw won’t show up in the face up position; therefore, it won’t affect the value and beauty of your unit. If you aren’t experienced at picking flaws, take the jewelry to a professional who will examine it under a microscope.

Cut of gemstone

A properly cut gemstone jewelry is beautiful to look at as it reflects light across its surface when you hold it up. If the unit has a cut that is too deep and narrow the surface area will be dark. If the cut is too shallow and wide, the jewelry will have parts of it washed out and lifeless. When making the purchase go for a unit with an ideal cut and desired shape. The jewelry that you go for should be symmetrical in all dimensions so that it appears balanced.

Conclusion

These are the few factors that you should consider when buying gemstone jewelry. To buy a real, high quality unit buy it from a reputable gemstone store.